The Boot in front of the LL Bean Store in Freeport, Maine where it all began.
In 1912, Leon Leonwood Bean opened a store in the basement of his brother's apparel shop at Freeport Corner, selling the "Bean Boot" (or Maine Hunting Shoe). This store, L.L. Bean, became so popular that in 1951 it started remaining open 24 hours a day. Its retail and mail order catalog facilities expanded into Freeport's principal business, and a worldwide company with annual sales of over a billion dollars.
An avid outdoorsman named Leon Leonwood ("L.L.") Bean returned from a hunting trip with cold, damp feet and a revolutionary idea. L.L. enlisted a local cobbler to stitch leather uppers to workmen's rubber boots, creating a comfortable, functional boot for exploring the Maine woods. This innovative boot – the Maine Hunting Shoe® – changed outdoor footwear forever and began one of the most successful family-run businesses in the country.
L.L. began his business by working out of the basement of his brother's apparel shop. In 1912, he obtained a mailing list of nonresident Maine hunting license holders and prepared a three-page flyer that boldly proclaimed, "You cannot expect success hunting deer or moose if your feet are not properly dressed. The Maine Hunting Shoe is designed by a hunter who has tramped the Maine woods for the last 18 years. We guarantee them to give perfect satisfaction in every way." The public could not resist the commonsense logic and genuine enthusiasm of his appeal.
Then we went to the fireworks show. It was great. But I have decided that I do not enjoy this anymore. I will watch from a distance or on TV because the wait in the parking lot is just not worth it.
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